PROMOTE THE CITY BY LEVERAGING ITS AFFILIATION WITH THE OLYMPIC MOVEMENT
Being a former or prospective Olympic Host puts a City on the map. It physically showcases to the world the City itself; its destinations; its attractions; and its potential for further development beyond and behind the Games themselves. Integrating the Olympic connection of a city to its marketing campaigns can be hugely successful many years and even decades after the event has concluded.
Olympic Stadium Amsterdam
The Amsterdam Olympic Stadium was built for the 1928 Olympic Games of Amsterdam. After the Games, the Stadium took on a multi-functional character, hosting various sport events, …
Legacy Governance – Beijing
The Beijing Olympic City Development Association naturally emanated from the willingness of the City of Beijing to best inherit, manage and utilise the tangible and intangible …
Olympic Education Programme
Adhering to the concept of People’s Olympics and aiming to spread the Olympic Spirit, to expand the achievements of the Olympic Games and to promote the sustainable development of the …
Beijing International Sports Film Week
Founded in 2005, Beijing International Sports Film Week (BISFW) is the cultural heritage of the 2008 Beijing Olympic Games and has now been successfully held for 11 editions. The project …
Innsbruck 50th Olympic Anniversary
The Innsbruck 50th Olympic Anniversary was a series of activities held in the City to mark the 50 years since the City first hosted the Winter Olympic Games in 1964. The programme was …
The Lake Placid Olympic Museum
The Lake Placid Olympic Museum is a public amenity dedicated to showcasing the City’s rich Olympic and winter sports heritage. The Museum is predominantly focused on displays relating …
Lausanne Olympic Centenary
The Lausanne Olympic Centenary was a yearlong programme of celebrations marking the 100-year anniversary of the founding of the IOC Headquarters in the City of Lausanne. In 1915 …
Lausanne Olympic Week
Olympic Week is an annual event in which a diverse range of sporting and cultural activities are offered to the youth of Lausanne during six days of their October school holidays. All …
Legacy Governance – Lillehammer Olympic Park
As you may have seen, two governance cases are dedicated to Lillehammer. Reasons that support this choice are twofold. First, Lillehammer hosted two editions of the Games. If the latter built …
MASH
It is never too early to activate the Olympic Legacy and Vancouver is the perfect example of what can be implemented from the bidding process onwards to ensure building upon not …
The Reno Tahoe WGC Hall of Fame Dinner
The Reno Tahoe Winter Games Coalition International Hall of Fame Dinner is an annual event which celebrates the Olympic heritage and status of the Reno Tahoe region. The Reno …
Legacy Governance – Richmond Olympic Oval
In 2008, two years before the 2010 Vancouver Winter Olympic Games, the opening of the Richmond Olympic Oval was celebrated. That same year, the Oval was incorporated as a …
Richmond Olympic Experience
The Richmond Olympic Experience (ROX) is the first member of the International Olympic Committee’s Olympic Museums Network to be located in North America. The ROX was …
The Sapporo Olympic Museum
The Sapporo Olympic Museum is an educational institution dedicated to the history of local winter sports and more specifically to the legacy of the 1972 Winter Olympic Games. First opened in …
Legacy Governance – Sarajevo
The 1984 Winter Olympic Games played a central role in the identity of the region. Seen as a symbol of strength and a way to celebrate peace-building and inter-regional cooperation, the Games …
Legacy Governance – St. Louis
As the city that hosted America’s First Olympic Games, the birthplace of the Olympic Gold Medal, and the city that debuted Olympic diving, freestyle wrestling, boxing, and the decathlon …
Olympic Centennial Celebration
The St. Louis Olympic Centennial Celebration was a commemorative public event to mark the 100-year anniversary since the hosting of the 1904 Olympic Games in the City. This one-off …
St. Moritz Sport Tourism Strategy
The St. Moritz Sport Tourism Strategy is a comprehensive plan elaborated and implemented by the alpine City of St. Moritz designed to boost the level of sport-related tourism in the area …
Legacy Governance – Sydney Olympic Park
Known as “the best Games ever” according to former IOC President Juan Antonio Samaranch, Sydney 2000 Summer Olympic Games highly contributed to both the promotion of sport and …