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AMSTERDAM
A model for the future
The famous American World War II General Douglas McArthur called the Olympic Games of 1928 in the wonderful City of Amsterdam: “A model for the future.” In Amsterdam, for the first time women were allowed to compete in both gymnastics and athletics. Plus, in Amsterdam, the Olympic flame was lit for the very first time. In a lively city with over 180 different nationalities, that flame is still burning. Facilitated by both the City Council and ‘Topsport Amsterdam’, a company managing elite sports programs and elite sports events. In the City of Amsterdam, sports is everywhere.
A quick example? Amsterdam embraced 3×3 basketball and recently hosted both the European and World Championships. As a result, the city nowadays counts over 125 3×3 public playgrounds.
We love to take sports to the unexpected spots. To make the inspiration visible. An artificial ice rink in the Olympic Stadium, a Davis Cup tennis court on a former gas plant, European Athletics Championships in the city center on a square, boxing in our Royal Theater Carré, beach volleyball in front of our National Palace, and so on.
A city for the future
The City of Amsterdam is one of the most vibrant cities in western Europe. It holds the world’s second largest internet hub, bringing tech and creativity companies from all over the world to Amsterdam. Sports being a highly important catalyst for a future driven business climate. Amsterdam is welcoming new ideas for sports participation, always making the smartest connections between elite sports and grass roots concepts. With a rapidly growing number of inhabitants, the new model for the future is founded in themes like: health, welfare, diversity, greening, sustainability and innovation.
The future for all
Amsterdam cherishes a unique conceptual starting point: the city is our stadium. The city itself provides an iconic background for highly successful sports events. The events, in their turn, bring a mesmerizing inspiration to the ‘Amsterdammers’. To each and everyone. No wonder, sports participation in The Netherlands is one of the highest in Europe.
LEGACY STAKEHOLDERS AFFILIATED TO THE UNION
City of Amsterdam
Description
Amsterdam is widely known for its wonderful canals, is home to various world-famous museums, and is proud of its track record in high-quality sport events. As early as 1889, Amsterdam hosted the worldwide first ever World Cup. With the city’s beauty as a backdrop, we host spectacular events, where all ‘Amsterdammers’ (180 different nationalities) can get involved. The city is looking forward to 2028, when Amsterdam will celebrate 100 years of being a true Olympic city.
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OLYMPISCH STADION AMSTERDAM
Description
The Olympic Stadium Amsterdam, located in the heart of the Netherlands, is a historic and iconic monument dating back to 1928. This stadium, designed by architect Jan Wils, was originally built for the 1928 Summer Olympics and has since secured a prominent place in both the sports history and architectural culture of Amsterdam. Stichting Olympisch Stadion Amsterdam plays a crucial role in preserving and exploiting this valuable heritage. The mission of Stichting Olympisch Stadion Amsterdam is to maintain and exploit the stadium as a vibrant monument. We strive to preserve the rich history of the stadium while simultaneously giving it a modern function that is relevant to current and future generations. Our vision is to be a dynamic and accessible sports and event complex that inspires and welcomes both the national community and business visitors.
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Website: www.olympischstadion.nl